©2024 Haocheng Zhang
ARTISTS
Choreography & Dramaturgy: Weichen Cui
Performers: Weichen Cui and Haocheng Zhang
Sound Design: Monica Lim
Lighting: Lachie Careedy
Film and Photography: David Collins
Production Coordinator: Andy Turner
Poster Design: Haocheng Zhang
Choreography & Dramaturgy: Weichen Cui
Performers: Weichen Cui and Haocheng Zhang
Sound Design: Monica Lim
Lighting: Lachie Careedy
Film and Photography: David Collins
Production Coordinator: Andy Turner
Poster Design: Haocheng Zhang
Weichen Cui
Originally from China, Weichen is an international movement artist and educator committed to the art and science of movement. Currently pursuing her PhD at VCA Dance, she is a former graduate of New York University's Tisch School of the Arts and Fudan University in Shanghai. Weichen has collaborated with many international artists and has showcased her work in various venues across New York, and China.
Monica Lim
Monica is a Malaysian-born Australian sound artist whose work spans installations, performance art, contemporary dance, and screen, known for her experimental and playful approach to sound-making and performance. Monica is undertaking her PhD in Interactive Composition in networked bodies and participatory sound art.
Haocheng Zhang
Originally from China, Haocheng is an international visual designer and university lecturer. Currently pursuing his PhD at VCA Design, he graduated from the Royal Academy of Fine Arts Antwerp in Belgium. Haocheng is dedicated to exploring experimental typography and visual arts through body choreography research. His works have received multiple international design awards and have been exhibited in venues across New York, Tokyo, Europe, and China.
DATE AND TIME
Wednesday, 14 August 2024
LOCATION
Martyn Myer Arena
Part of the New Music Studio collection,
The University of Melbourne.
Hey Performance
Greetings to the loss of cells and memories in my body, leaves in fall, and the moon yesterday.
HEY - 2023 Melbourne Fringe Festival - MC Showroom - 14/15 October
Mirrow, Tai ji
Haocheng, a Chinese graphic designer formerly residing in Belgium, joined Weichen’s work after his relocation to Melbourne. Together, they wish to create a work that reflects their genuine experience as Chinese artists living overseas.
Title of the work: HEY
Medium: Live performance, Visual arts
Year: 10, 2023
Performers: Weichen Cui & Haocheng Zhang
Music: Monica Lim
Lighting: Giovanna Yate Gonzalez
Film: Haocheng Zhang
Meet
Drawing on the foundation of Chinese embodied philosophy, and from the three elements of 'embodiment cognition': intuition, insight, and transformative act.
大音希声 大象无形
What is in its natural, pure state looks faded; The largest square has no corners, The greatest vessel takes the longest to finish, Great sound has the scarcest sounds, Great form appears shapeless...
The great sounds seek silence,
how visual perception is greatly influenced
by all that is non-visible or intangible.
Through the movement of the body, visible traces are left, which is a dialogue between the body and time.
Rehearsal
Container and Typography,
The Material Body and Improvisational Creation.
HEY - Melbourne Fringe Festival Performance
HEY - Melbourne Fringe Festival Poster
HEY - Melbourne Fringe Festival Poster
HEY - Melbourne Fringe Festival Poster
Handy Typeface
Handy Type - Variable Typography
Production date：4/Oct/23
Lead Designer / Creative Technologist: ROZI ZHU
Designer: HAOCHENG ZHANG
Traditional typography is typically pre-designed by professional type designers. We conceived the idea of creating 'a type that anyone can design from anywhere, at any time.' In this project, a customized system was developed to capture hand-motion data and integrate it into Handy Type. This innovation enhances both the design and user experience, making it more interactive and approachable.
Season Type Calendar
Haocheng Zhang
Ruiying Zeng
Caesar Li
Print:
Sandwich Press
Photography:
Haocheng Zhang
Season Type Calendar - RISO Animation
is inspired by the 24 Chinese solar terms. Through the exploration of “one scene, one window’, the calendar unravels unique narratives throughout. Through gradient, experimental, and playful type designs, the calendar delves deep into the potential of fonts in visual communication. Through this project, we challenge the constraints of traditional font design, using gradient colors to evoke different feelings and emotional resonance to changing seasons. Type here serves as a medium to reflect the interaction and coexistence between humans and nature. Our intention is to shape a distinctive visual language that enables our audience to experience and understand the rich culture associated with Chinese solar terms through a brand-new perspective, while immersed with the beauty of seasonal transitions. Through this experimental exploration, we encourage the audience to reconsider the traditional presentation of solar terms and discover new possibilities in the fusion of Chinese traditional culture and modern visual expressions.
Season Type Calendar - RISO
New York TDC Exhibition
New York TDC Exhibition
Body Experimental Typeface
The Body Experimental Typeface works were invited to participate in the 2024 China Guangzhou Art Book Fair - The Gravity of Type Exhibition.
Window, Typeface, Audience, RISO, AR.
Tyepface Designe Production,
Woven Carpet.
Body Experimental Typeface * University of Arts London
London College of Fashion, UAL invites people to experience work created by the students and graduates from the school of media and communication during this unique time. The exhibitions are shaping the future of the fashion media, communication, and performance industries through a shared understanding of the body as a creative site.
The concept of experimental body type is to start from the human body performance, to find the experimental relationship between the body and the graphic type structure.
The Body Experimental Typeface
The Body Experimental Typeface details
Typeface Designer: Haocheng Zhang
Graphic Designer: Nina Jua Klein
Photographer: Andrew Meredith
The UAL website banner uses the body experimental typeface.
The project was won the New York ADC Silver Cube.
The design process of the Body Experimental Typeface.
The project was won the D&AD the next designer pencil award.
Body Experimental Typeface film.
Graphic and Typeface: Haocheng Zhang
Costume Designer: Binyan Wu
Model: Anna Potsiluyko
Photography: Haocheng Zhang
Green Screen, 3D Typeface Sculpture, Performance,
Graphic, Story Telling.
EXPO Exhibition, Antwerp, Belgium
The Body Experimental Typeface film.
N - body letter
B - body letter
M - body letter
K - body letter
Fabric, Language, Trace.
Touch, Move, Record.
Use different circular
symbols to connect the body and find
more possibilities for fonts and body
changes.
The gravity of the typeface.
Looking for type shadows.
Performance, Identity, Culture, Design, Space, Time.
To see ourselves with our eyes open, that is the problem, and to explore our ultimate participations now embedded deeply in layer upon layer of extraneousness: nothing is beyond recall.
The Body Experimental Type poster works was published by Slanted#40 experimental types, a Berlin publishing house in Germany.
Slanted#40 experimental types.
Taihu Stone Typeface
Taihu Stone Typeface was exhibited in Antwerp, Belgium.
Taihu stone (Chinese: 太湖石 ) or porous stone is a kind of limestone produced at the foot of Dongting Mountain in Suzhou, which is close to Lake Tai. Due to long-term surging by water, this kind of stone features pores and holes.
These stones are very popular in gardening, following the concepts of traditional daoism and juxtaposition, themes very popular in that style of decoration.
Taihu stone was washed by the river all year round. so the stone was relatively round on the inside and Sharper outside. I applied this concept to this typeface design.
This project by studying the structure of Taihu Stone, and designed this set of Taihu font, following its obvious external outline and circular structure.
I used 5 design elements to design this typeface. The interlacing of fonts and typefaces, as well as the hollowed- out parts of the fonts, are intended to convey the spirit of ethereality.I want to break through the feeling of oriental and western style culture and reflect the beauty of fonts.
Use transparent paper to enhance the beauty of Taihu stone overlap. and Like the oriental beauty of Taihu stone placed in the garden. That is a good interpretation of the contrast between types and spaces, and between letters and letters.
Mountain
My works are mostly concerned with western font design and combined with Chinese culture’s spirit. I spent my childhood in a peaceful area in the embrace of mountains and rivers. So it makes me rethink what an ideal living environment for a human being is like. I think the mountain and body are a perfect metaphor with which we can explore many topics in artistic and profound ways.
Moutain 1
In traditional Chinese culture, some characters originate from nature and body. Confucianism influenced me. my works want to express the natural attitude that man and nature are completely merged into one, expressing a kind of integration and openness, just like the body is the carrier of all things.
Moutain 2
I extend the fonts to performance creation to the Chinese mountain painting art feeling. The body becomes a mountain, the body becomes water, and different symbols are linked together into different moods, which can be called empathy and metaphor.
Mountain 3
Mountain 4
Mountain 5
Moutain - F letter - 3d sculpture
Moutain - Z, R letter - 3d sculpture
Mountain - installation
Scanning and recording my creative process,
such as what form construct in body landscape
The Life-Force is the greater log
ic we overlook by our blind ethics.
Body, Cross-culture, Typography, Editorial.
Choose different photo frames as the core of the image display, inspired by windows in Chinese gardens.
About the book Mountain. The editorial sequence of the book is revealed from each phase of my Master's project experimentation. In my body performance, I deconstructed body symbols and looked for the balance and rhythmic beauty of body symbols images, it looks like Calligraphy font and Chinese painting feeling.
EXPO Exhibition - Mountian, Antwerp, Belgium
Through the use of the Chinese landscape courtyard to create, through different windows to feel the beauty of the Mountain details.
My experimental performance typography MOUNTAIN has been officially licensed for use by Yan Qing Xu from Eindhoven Design Academy. It’s such a fantastic design project! This work will also be showcased at this year‘s Dutch Design Week.
DESIGN ACADEMY EINDHOVEN GRADUATION 2024
2nd GRADUATION CATALOGUE 2024
Graduation project
Yan Qing Xu
Graphic Design
Jannie Guo
Tutor guidance
Mieke Meijer
Typefaces
MAD Sans Fill by Colophon Foundry
Mountain by Haocheng Zhang
Paper
Biotop 90 grams
Biotop 250 grams
Printing and binding
Jannie Guo
Images generated by Midjourney
Text content generated by ChatGPT and OpenAI API
Design Academy Eindhoven, June 2024
WWF ( World Wide Fund for Nature) Funding Support Artist.
Experimental Poster.
KABO GROUP
KABO GROUP Brand identity design 1.
KABO GROUP Brand identity design 2.
Line Line Line
In this project it is discovery and understanding of light and shadow. I blurred the photo, hoping to find the details of light and shadow. I noticed the visual change of straight lines on reflective objects.
From the combination of linear motion to
the exploration of positive and negative space.
I think this is a very interesting behavior.
It is a perception and exploration of image language, space, and time.
I conducted a series of experimental photography and collage experiments. After the continuous motion of the straight line, I found that there is a linear logic system. As an experimental attitude, I created a large number of combined cutting forms, and I can feel the passage of time and the editing process.
Chroma
Chroma - editorial
Chroma - editorial, blue chapter.
OPEN HOUSE Poster - Royal Academy of Fine Arts Antwerp
Variable Font Design
Twenty-eight Stars
Based on the study of 28 constellations, I makes the symbols, vision, and words interact with each other. And the symbols are also the manifestation of shape, color, space, image, and rule.
I pay attention to each star’s unique image and establish an orderly system. The designer extracts specific symbols for each star so that the characteristic of the star can be fully applied in the design.
Typography Daily Design
TO SOFTEN
TO SOFTEN
filter - dynamic - invigorating
With this installation, we have temporarily softened the rigidity of the homogeneous, static corridor space on the ground floor of one of the Langblokken.
The strict sequence of the static construction and
the austere materiality of the ground floor space hardly allows the space the blossom.
The tunnel-like effect limits the view and needs to be decelerated. The implementation of colored and transparent veils softens the rigidity and roughness of the surroundings and hard edges.
The installation breaks through the endless length of the corridor by hanging multiple filters of colors and materials. Wind, rays of the sun, and movements are bundled, reflected, and recomposed. By overlapping opaque layers with organic forms, new shadows are projected between them. A walk through the installation as a new poetic experience of the corridor.
HE Branding Identiy Poster
Hello, Heeeeeeeee!
Billie at Home - Brand Identity
A flower shop in Brussels, Belgium.
To design the main visual VI and logo of the flower store.
This Project was created during my internship at Lobster Design Studio.
Typeface: Lobster Design Studio, Antwerp.
Illustration: Haocheng Zhang
-ish brand identity
-ish Brand Identity Design
Client: -ish film
-ish is a brand that brings together film creation, cultural communication, commercial advertising, etc
Business capacity may be stimulated.
Abnormal states of the .
Oriental Story
The type can tell the culture and connotation of this country. Chinese calligraphy Chinese characters convey the emotions through the creation of artistic conception with the help of strokes of Chinese characters and rich changes in ink and brush. This set of fonts inspired me from the calligraphy works of the famous Chinese calligrapher Liu Zongyuan, deconstructed the writing method of Chinese characters, and looked for the balance and rhythmic beauty of Chinese characters.
I want to explore the material relationship between fonts and real objects. For example, A is as robust as a mountain, X is as soft as the Tang Dynasty ceramics, and K is upright and powerful as a Hummer. In the style of the font design, I used basic strokes of Chinese characters to associate the form with bamboo to increase the aesthetics of its oriental font.
Fonts are sometimes not only text information but also image information. When a font and an image appear at the same time, it can awaken the image and increase the sense of story expression.